Shining in Pink: The Spectacular Launch of REDKEN’s Gloss

A Dazzling Event in the Heart of Hollywood

In the heart of Hollywood, where dreams are made and creativity thrives, a remarkable event recently unfolded, leaving attendees dazzled and enamored. Casita Hollywood, a cherished indoor and outdoor venue under the esteemed Bronson Hospitality Group, became the canvas for a spectacle of color and innovation as it played host to the launch of REDKEN Acidic Color Gloss. 

A Gathering of Beauty Industry Luminaries

It was an evening where hues transformed into masterpieces, and vibrance reigned supreme. This spectacular launch event attracted a vibrant mix of beauty industry insiders, and influencers, and celebrities, all eager to experience and celebrate this innovative addition to REDKEN’s lineup. Showcasing the unique ambiance and hospitality that Casita Hollywood is celebrated for.


Meticulous Planning for a Flawless Event

The event was not just a product launch; it was a symphony of creativity orchestrated by the visionary minds at Agency Guacamole. Their meticulous planning and attention to detail took the event to unparalleled heights, ensuring every aspect was nothing short of perfection.


An Ethereal Pink Glow by Lumina Event Lighting & A/V

Lumina Event Lighting & A/V lent their expertise to the occasion, bathing the venue in a mesmerizing pink glow that added an ethereal ambiance to the space. It was as if every corner of Casita Hollywood was kissed by the hues of sunset, setting the stage for an unforgettable experience. The pink lighting done by Lumina transformed the space into a beautiful venue for the event.  The soft, rosy glow added a touch of elegance and warmth, creating an inviting and visually captivating atmosphere. Lumina’s expert lighting design highlighted the venue’s architectural features, enhancing the overall experience for all attendees. 


Elegant Floral Designs by Conceptual Reality

Complementing the radiant lighting were the exquisite floral designs by Conceptual Reality. Their arrangements, carefully curated to match the pink luminescence, adorned the venue with elegance and grace, further enhancing the visual feast that awaited the guests.

Thoughtfully Crafted Design by Bright Event Rentals

The launch design, a testament to innovation and style, was brought to life by the skilled hands of Bright Event Rentals. From seating arrangements to decor elements, every detail was thoughtfully crafted to immerse attendees in the world of REDKEN Acidic Color Gloss.

A Perfect Musical Backdrop

As guests mingled and soaked in the atmosphere, the sounds of the evening were curated by a talented DJ, setting the perfect backdrop for conversations and connections to flourish.

Indulgent Cocktails from Bronson Hospitality Bar

Of course, no event at Casita Hollywood would be complete without the indulgence of exotic libations from the renowned Bronson Hospitality Bar. With each sip, guests were transported on a sensory journey that complemented the vibrant energy of the evening.

The Star of the Night: REDKEN Acidic Color Gloss

But the true star of the night was REDKEN and its groundbreaking Acidic Color Gloss. With its official unveiling, the brand made a resounding statement in the world of haircare and beauty. The product, designed to elevate hair color and shine, captured the essence of the evening—bold, innovative, and full of life.


Seamless Coordination by Casita Hollywood Team

Behind the scenes, the dedicated team at Casita Hollywood worked tirelessly to ensure that every moment flowed seamlessly, allowing guests to fully immerse themselves in the experience.


A Celebration of Creativity and Transformation

In the end, the launch of REDKEN Acidic Color Gloss at Casita Hollywood was more than just an event; it was a celebration of creativity, beauty, and the power of transformation. As attendees departed, their spirits lifted and their senses awakened, they carried with them memories of a night where color took center stage and left an indelible mark on their hearts.

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